The BookScan data gives us a potential window into estimating D&D’s overall revenue, especially when combined with previous clues. If we can estimate the percentage BookScan might be of D&D’s overall revenue, we can get a rough estimate of individual revenue from different core books, adventures, sourcebooks, and even licensed products.
In all other RPGs and D&D editions, we see diminishing returns. Each follow-up supplement, adventure, or other product will sell fewer copies and have a shorter tail than the first ones. Is 5E D&D seeing declining sales?
How do the sales of 5E D&D settings, sourcebooks, and accessories compare to adventures? Let’s take a look at the BookScan data and find out.